Self-Driving Tech to Redefine Automotive Design, Says GM's New Design Chief
General Motors' new global design head, Bryan Nesbitt, envisions autonomous driving as a transformative force in vehicle aesthetics and functionality. Despite past challenges with ventures like Cruise, GM remains committed to a self-driving future, prompting a fundamental rethinking of how cars are designed. Nesbitt emphasizes a shift from traditional styling to a holistic approach focused on the total user experience, echoing the profound changes seen in the early days of automotive history.